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Are you ready to integrate technology into your classroom? Instructional Technology and Media for Learning will guide you as you begin to incorporate computer technology and other media into your teaching. This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies… More >>

Instructional Technology and Media for Learning

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Published by MIT since 1899, Technology Review is the authority on the future of technology. Each issue provides unparalleled insights on the cutting edge technologies that are changing the world and the way that you do business. Every article is a clear account of what’s happening in the world of technology and business using fresh analysis and bold opinion that are critical to today’s decision makers. Subscribe now!… More >>

Technology Review/MIT

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Teaching and Learning with Technology Fourth edition continues to offer a foundation in learning theory and instructional design that helps position educational technology within the framework of teaching and learning. The text explores current and emerging technologies available to teachers. Using practical applications, examples from the classroom, and an array of reflection activities, the text offers students the opportunity to fully explore and ap… More >>

Teaching and Learning with Technology

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Whether you are a scientist on a ship in Antarctic waters or a young girl in a Philippine village, you can learn whenever and whatever you want from whomever you are interested in learning it from. As technologies have become more available, even in the most remote reaches of the world, and as more people contribute a wealth of online resources, the education world has become open to anyone anywhere. In The World Is Open, education technology guru Curtis Bonk… More >>

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Editor Merida L. Johns, PhD, RHIA, and her distinguished colleagues have updated and revised the health information management technology concepts from their first edition, the most widely used textbook in health information management technology programs in the country. Creating a blueprint for success in the health information technology (HIT) field, Health Information Management Technology: An Applied Approach models the current AHIMA curriculum for health inform… More >>

Health Information Management Technology: An Applied Approach, Second Edition with Workbook

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There’s never been a better time to “be prepared.” Matthew Stein’s comprehensive primer on sustainable living skills—from food and water to shelter and energy to first-aid and crisis-management skills—prepares you to embark on the path toward sustainability. But unlike any other book, Stein not only shows you how to live “green” in seemingly stable times, but to live in the face of potential disasters, lasting days or years, coming in the form of soc… More >>

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How big of an impact is the Inter­net play­ing in this industry?

Accord­ing to a study con­ducted by AIS Media, 89% of con­sumers who they have researched a restau­rant online before din­ing there, and of those 89% of con­sumers, 57% indi­cated that prior to select­ing a restau­rant they view the restaurant’s Web site. And 33% view other consumer’s reviews online prior to dining.

The restau­rant indus­try isn’t unique in these sta­tis­tics. These are the same issues that busi­nesses are fac­ing across all indus­tries. Your suc­cess is greatly depen­dent on your abil­ity to adapt, and your abil­ity to brand. More and more con­sumers are turn­ing to the Inter­net and it adds a new ele­ment to your mar­ket­ing strate­gies. Today, con­sumers can research vir­tu­ally any and every­thing online, and they do! The econ­omy is still a wreck and fear is pre­vent­ing con­sumers from spend­ing in the same ways that they were before. Unfortunately, one of the first places peo­ple look to cut their spend­ing is on din­ing out. That’s why it is so much more impor­tant that your restau­rant web­site is a dom­i­nate force in your mar­ket­ing area.

So what are the ingre­di­ents that make a pow­er­ful restau­rant web­site pres­ence? It’s sim­ply a com­bi­na­tion of usabil­ity (acces­si­bil­ity or ease of use )and vis­i­tor expe­ri­ence. Yes, the same very ingre­di­ents that keep your loyal cus­tomers com­ing back to your will help you gain new ones via the Inter­net. It’s not as easy as it sounds though. It is six times harder to attract new con­sumers than to please your loyal con­sumers. Your cur­rent cus­tomers already know how good your food is. Your mis­sion is to con­vince those near 90% of con­sumers who are using the web to find their next din­ing expe­ri­ence that your restau­rant is the one they should choose.

An effec­tive restau­rant web­site should com­bine enough ingre­di­ents to allow poten­tial din­ers to gather an idea of the atmos­phere, and also offer the con­sumer incen­tive to visit your restau­rant. Reward con­sumers for vis­it­ing your web­site and they will reward you with their busi­ness. Whether you offer a low cost appe­tizer or even a entrée or desert free of charge for any­one who presents a coupon off of your web­site, you’re pulling the vis­i­tors in. Be cre­ative though, there are sev­eral meth­ods for mak­ing your web­site a money mak­ing machine. Metro­tain­ment Cafes, an Atlanta, Geor­gia based com­pany offers a cus­tomer loy­alty pro­gram via their web­site. While most of their cus­tomers hear about their loy­alty pro­gram inside the restau­rant, they have to sign up on their web­site, and it has resulted in a 10% increase in  new busi­ness since it’s incep­tion accord­ing to owner Jeff Landau.

By Jerrod M Fisher

The requirement of launching a website may generate for having a success in business, services or providing information. Developing a website has become an easy task as technology has made it easy to understand and implement. The best aspect of technology is that it has made it easy for both, developer and user. That is perceptible form the ever increasing number of users the internet is attracting.

Website companies are able to provide interactive platform to the users. Precisely, this feature sets the web apart from the other sources of information and entertainment.

From here we go

In spite of availability of various techniques and methods to improve performance of a website, its online success depends remains much to be desired. Website companies must look forward to give equal or rather more footing to the users in order to have online success.

From here, users are going to define the parameters of web development. The two most important features, content and presentation are already becoming user- oriented and friendly. Website companies shall provide for and analyze interactive feedback from the users.

Doing homework for online success.

Understanding requirements: Before designing a website for online success, the website companies must understand customer requirements. They also shall be aware of what the client’s product or services range is. Only then will they be able to strive for steering a perfect mix.

Theme formulation: Understanding the theme on which the website is going to work will provide a definite design module to work on.

The theme shall be designed keeping in view the above point and technicalities that are involved in the process. Seeking expertise: In order to design for online success, professional website companies must have a group of people who hold expertise in analyzing web page layout, profiles and algorithms.

Availing latest technologies for online success.

Web designing and optimizing platforms like PHP, Apache, mySQL, Linux, etc shall be used to derive the maximum benefits. Most of these platforms are for free and effective. Other than these tools, many paid technology solutions can cater to specialized requirements.

Graphic technologies: Latest technological innovations are adding new dimensions to the way content is presented. Pictorial and easy on eyes representations of information in more interactive way has more users hooking on to the website that adapts these technologies.

Digital imagery: This is changing the way images are being projected. Retouched, edited and virtual images are a norm. The latest technology is a perfectly allowing these images to be appealing to the users, and at the same time being technically ‘light’. The perfection in the images is increasing but easiness in uploading and downloading is reducing day by day.

Audio-video ensemble: Today’s website demands a heady mix of audio and video. Latest technologies are ensuring them for online success. In future, users are more likely to face pod casts and video-casts on the web for user convenience.

The main hindrance that used to come on the way of online success was the restriction of hardware support. With the advent of latest chips and cards, almost every possibility is being put to use. Now, the onus lies on the website companies to utilize the resources provided by the technology to match the customer needs and give utmost online success to the clients.

By Todd Herman

Pleasing format

A pleasing format, is not cluttered, abrasive, annoying or confusing.  Navigation should be easy to follow, consistent, and in full view, preferably  in the left column, or the top of the page.  Content should be broken up into blocks of text, paragraphs at 3 to 4 sentences, as most people are going to scan text for bits of information they find informative, interesting or entertaining.

Content begins with inspiration

If content is king, and we all agree, then inspiration is the foundation to build content into your aspirations.  Read, research, and be open to all avenues of ideas in conversations, forums, articles, and even movies.  Build on an idea, test the response to your ideas, give them time to grow, but know when to revise your presentation.

No technology required

With ease of use site builders, basic point and click editors, with new innovative tweaks, making a website is more assessable than ever, with no technology required.  Whether making your personal website, showcasing a project near and dear to your heart, incorporating  your personal endeavor into your business, or your online presentation, technology based programing is no longer a barrier.

Make it personal

When applicable, include a personal experience with the matter, product, venture and presentation at hand.  You don’t want to vent, or expose your inner soul, but some first hand experience, commitment, and sincerity expresses your rapport with your visitors’ concerns, problem, or manner of personal resolve.  You may share a common goal, and sense of value.

Perfection is in interpretation

Format need not be elaborate, but direct and basic, where your visitors will feel comfortable, find value, and a commitment of presence.  Ideas are made to test, and revise, as perfection in format and inspiration is in the interpretation of the beholder.  Update your site often, keep it active, your links working and your content relevant to the links that lead to your website, and you will have made a gesture as close to perfection as anyone dare to seek.

By Dannie Melancon